Industries / 04
B2B and direct orders, without double handling.
Wholesale platforms, reps and direct storefronts all order from the same stock, and every order follows the same fulfilment workflow.
Sells through
Holds stock at
Makes
Buys or makes finished goods
01 / What it does for you
The same system, applied to Wholesale.
Six of the seven modules, in the order they matter most for how your products move. Every subscription includes all of them.
B2B and direct in one queue
Wholesale and consumer orders share inventory and workflow, so nothing is keyed twice.
One available figure for every buyer
Trade accounts and direct customers see stock that is really there to sell.
Buy against trade demand
Purchase orders raised with open wholesale orders and current stock in view.
Fulfil from the right location
Routing rules send case-quantity orders and single parcels where they should go.
Invoices and bills to the ledger
QuickBooks and Xero connections carry activity through.
Trade and direct sales side by side
Reports by channel, product and period.
02 / A typical flow
From the first purchase order to the last parcel.

01
Wholesale order arrives
From a connected platform, a rep or an import.
02
Allocated with everything else
The same available figure direct channels sell from.
03
Fulfilled and invoiced
Routed to a location, shipped, and carried through to the ledger.
04 / Connections
The tools Wholesale businesses already run on
Each integration page lists what syncs and in which direction. Systems that aren’t listed connect through API and file-based integrations.
05 / Questions
Good questions.
Can I manage wholesale and direct-to-consumer orders together?
Yes. B2B and direct orders share the same inventory and fulfilment workflow, so stock stays in sync across both.
Which wholesale platforms connect?
Wholesale platforms connect through API and file-based integrations. Tell us which platform you use and what needs to move.
Something else? Contact us.
Other industries
See it on your numbers
Built around how your products move.
A demo walks through your channels, locations and current systems and shows how they fit together in VentryHub.